Senior Ecommerce Designer making products easier to discover, understand and buy.
Senior Ecommerce Designer making products easier to discover, understand and buy.
CRO & strategy focused UIUX design for ecommerce brands, with deep experience across Shopify and Shopify Plus.
CRO & strategy focused UIUX design for ecommerce brands, with deep experience across Shopify and Shopify Plus.
Work
Selected ecommerce design projects.
Case studies coming soon
Big Timber Structures
Pergolas, Pavillions
Editorial • Product Configurator
2024
Longfield Gardens
Flowers
Complex Catalog • Multi-tier Shipping
2025
Ormorphia
Jewelry
Art Direction • Premium
2025
Viia Hemp
Supplements
Subscription • Bundles
2026
Case studies coming soon
Big Timber Structures
Pergolas, Pavillions
Editorial • Product Configurator
2024
Longfield Gardens
Flowers
Complex Catalog • Multi-tier Shipping
2025
Ormorphia
Jewelry
Art Direction • Premium
2025
Viia Hemp
Supplements
Subscription • Bundles
2026
From architecture to ecommerce, I’ve always been drawn to complex problems that need to be made simpler.
From architecture to ecommerce, I’ve always been drawn to complex problems that need to be made simpler.
I've started my career in architecture before moving into digital design, and eventually found the sweet spot in ecommerce. For the past 5 years, my focus has been on Shopify and ecommerce, and I am currently working as a Senior Creative Lead at a Shopify Plus agency.
I like messy problems: complicated catalogs, confusing PDPs, subscription journeys, product configurators, and stores that have outgrown their original UX. I bring together strategy, UX, and UI to turn those problems into experiences that are clear, useful, and built to convert.
I've started my career in architecture before moving into digital design, and eventually found the sweet spot in ecommerce. For the past 5 years, my focus has been on Shopify and ecommerce, and I am currently working as a Senior Creative Lead at a Shopify Plus agency.
I like messy problems: complicated catalogs, confusing PDPs, subscription journeys, product configurators, and stores that have outgrown their original UX. I bring together strategy, UX, and UI to turn those problems into experiences that are clear, useful, and built to convert.