Karran
Client
Karran
Services
E-commerce Strategy
UX & CRO
UI Design
Design System
Role
Senior Creative Lead
Karran had a strong product range, but the existing experience made it difficult to explore, compare and understand what was right for your space. I redesigned the site around a clearer e-commerce journey, connecting inspiration, product discovery and conversion into one experience.
Balancing brand and commerce
Premium visual direction
A high-end, editorial feel with bold imagery and a stronger brand presence.
Navigation & discovery
A clearer navigation structure makes a complex product range easier to explore.
Storytelling to commerce
Connected brand-led sections with clear pathways
Flexible design system
Reusable components and patterns to create consistency across the experience with a room to evolve.
Making a large range easier to navigate
Designed for product discovery
A flexible collection experience built to make a complex range easy to browse, compare and explore.
Complex product cards
Rich cards combine image gallery and color options without overwhelming the listing.
Seamless filtering
Hidden filters keep the product grid clean while giving shoppers quick access to more precise discovery.
Commerce within the grid
Integrated promotional content creates additional opportunities for discovery.
Bringing clarity to the product experience
A clearer purchase area
Restructured the product page to surface key information at the moments customers need it most.
Quick specs above the fold
Introduced scannable product specifications upfront, reducing the need to dig for essential information.
More flexible product options
Added new product options to product choices easier to understand.
More to discover below the fold
Added supporting content to answer questions, build confidence and deepen product understanding.
Outcome: Turning a catalogue into an experience
Karran’s new ecommerce experience connects inspiration with product discovery and purchase, making a complex range easier to navigate and understand.
The result is a more cohesive digital experience built to support both the brand and the customer journey.
Karran
Client
Karran
Services
E-commerce Strategy
UX & CRO
UI Design
Design System
Role
Senior Creative Lead
Karran had a strong product range, but the existing experience made it difficult to explore, compare and understand what was right for your space. I redesigned the site around a clearer e-commerce journey, connecting inspiration, product discovery and conversion into one experience.
Balancing brand and commerce
Premium visual direction
A high-end, editorial feel with bold imagery and a stronger brand presence.
Navigation & discovery
A clearer navigation structure makes a complex product range easier to explore.
Storytelling to commerce
Connected brand-led sections with clear pathways from inspiration to product discovery.
Flexible design system
Reusable components and patterns create consistency across the experience and room to evolve.
Making a large range easier to navigate
Designed for product discovery
A flexible collection experience built to make a complex range easy to browse, compare and explore.
Complex product cards
Rich cards combine product imagery, color options and gallery previews without overwhelming the listing.
Seamless filtering
Hidden filters keep the product grid clean while giving shoppers quick access to more precise discovery.
Commerce within the grid
Integrated promotional content creates additional opportunities for discovery.
Bringing clarity to the product experience
A clearer path to purchase
Restructured the product page to surface key information at the moments customers need it most.
Quick specs above the fold
Introduced scannable product specifications upfront, reducing the need to dig for essential information.
More flexible product options
Added clearer options and configurations to make complex product choices easier to understand.
More to discover below the fold
Added supporting content to answer questions, build confidence and deepen product understanding.
Outcome: Turning a catalogue into an experience
Karran’s new ecommerce experience connects inspiration with product discovery and purchase, making a complex range easier to navigate and understand.
The result is a more cohesive digital experience built to support both the brand and the customer journey.
Karran
Client
Karran
Services
E-commerce Strategy
UX & CRO
UI Design
Design System
Role
Senior Creative Lead
Karran had a strong product range, but the existing experience made it difficult to explore, compare and understand what was right for your space. I redesigned the site around a clearer e-commerce journey, connecting inspiration, product discovery and conversion into one experience.
Balancing brand and commerce
Premium visual direction
A high-end, editorial feel with bold imagery and a stronger brand presence.
Navigation & discovery
A clearer navigation structure makes a complex product range easier to explore.
Storytelling to commerce
Connected brand-led sections with clear pathways from inspiration to product discovery.
Flexible design system
Reusable components and patterns create consistency across the experience and room to evolve.
Making a large range easier to navigate
Designed for product discovery
A flexible collection experience built to make a complex range easy to browse, compare and explore.
Complex product cards
Rich cards combine product imagery, color options and gallery previews without overwhelming the listing.
Seamless filtering
Hidden filters keep the product grid clean while giving shoppers quick access to more precise discovery.
Commerce within the grid
Integrated promotional content creates additional opportunities for discovery.
Bringing clarity to the product experience
A clearer path to purchase
Restructured the product page to surface key information at the moments customers need it most.
Quick specs above the fold
Introduced scannable product specifications upfront, reducing the need to dig for essential information.
More flexible product options
Added clearer options and configurations to make complex product choices easier to understand.
Outcome: Turning a catalogue into an experience
Karran’s new ecommerce experience connects inspiration with product discovery and purchase, making a complex range easier to navigate and understand.
The result is a more cohesive digital experience built to support both the brand and the customer journey.