Senior Creative Lead — Praella LLC, Chicago, US (remote) · 2021–Present

Leading UXUI design for ecommerce brands across Shopify and Shopify Plus, from strategy and information architecture through visual design and delivery. Working across B2C and B2B, with a focus on complex product experiences, conversion, subscriptions, and scalable design systems.

Head of Creative — Festa Systems Ltd, Huddersfield, UK (remote) · 2020–2021

Led creative direction and digital design across brand and commerce projects, bridging strategy, visual design, and execution.

Architect — Entasis d.o.o., Zenica, Bosnia · 2009–2020

10+ years in architecture, developing a foundation in systems thinking, spatial hierarchy, problem-solving, and designing complex experiences around how people move through and interact with spaces.